eStudents Digital Brand Kit

Brand Overview

eStudents is an innovative online learning platform dedicated to empowering every learner with the right tools to succeed. Founded by educators and technologists, eStudents bridges the gap between technology and education to create opportunities for lifelong learning.

Our Mission: To provide personalized education that meets the needs of every student, no matter where they are in the world. We combine advanced AI technology with human expertise to make learning accessible, engaging, and effective for all.

Logos & Branding Assets

Download high-resolution versions of the eStudents logo for use in your materials. Always use the official logo files provided to ensure clarity and quality:

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Logo Usage Guidelines: Use the full-color logo on light backgrounds for most cases. A white (monochrome) version is available for dark backgrounds. Maintain clear space around the logo (at least 0.5× the logo’s height on all sides) to ensure visibility. The logo should not be scaled below a minimum width of 100px in digital formats to preserve legibility.

Color Palette

Our official brand colors reflect a sense of trust, innovation, and optimism. Use these colors to maintain a consistent look in all communications:

For text and backgrounds, we primarily use neutral colors (black, white, and grays) to complement the main palette. Always ensure sufficient contrast for readability, especially when placing text over colored backgrounds.

Typography

Consistent typography ensures our message is clear and recognizable. We recommend the following font usage:

• Primary Font: A clean, modern sans-serif such as Open Sans or Helvetica Neue for all body text and general communications, ensuring readability on screen and in print.
• Headings: Use a bold or semi-bold weight of the primary font (or an approved display font) for headings to create clear hierarchy. For example, use larger sizes for titles (e.g., H1 ~36px, H2 ~30px) and medium sizes for subheadings (H3 ~24px).
• Body Text: Use regular weight for paragraphs (approximately 16px or 1rem font size for web). Maintain consistent line-height (around 1.5) for comfortable readability across devices.
• Usage Tips: Use italics for titles of publications or subtle emphasis, and reserve underlines for hyperlinks. Avoid using multiple different font families in one piece—stick to the approved typefaces to maintain a cohesive look.

Messaging & Tone

Our brand voice is friendly, empowering, and informative. When communicating about eStudents, whether in a social post, blog, or presentation, keep the tone consistent with our values:

• Inclusive & Encouraging: Speak in an uplifting manner. Use positive language that focuses on opportunities, growth, and success. (E.g., “Every student can succeed with the right support.”)
• Professional yet Approachable: Maintain professionalism without being overly formal. It's okay to be conversational—use simple language over jargon and explain technical terms in plain English.
• Empowering & Supportive: Emphasize how eStudents empowers learners and supports educators. Highlight solutions and benefits rather than dwelling on challenges.
• Consistent Terminology: Refer to our services and features by their official names (e.g., 24/7 AI Tutoring, Personalized Learning Plans). Always spell eStudents with a lowercase "e" and capital "S."

By following these guidelines, you help maintain a cohesive brand story that resonates with our audience across all channels.

Social Media Assets

We’ve prepared ready-to-use social media graphics to help you promote eStudents while staying on-brand. You can request or download templates for various platforms, including:

• Instagram Story templates (1080×1920) featuring our logo and colors.
• Instagram/Facebook post images (1080×1080) with editable text areas for announcements or events.

When using these assets, avoid altering the core design. You may add your own text or photos in designated areas (for example, adding your event details to a story template), but the eStudents logo, colors, and overall style should remain unchanged.

If you need a specific size or format not listed here, please let us know. We’re happy to assist with providing additional assets or guidance for your campaign.

Partnership Guidelines

Maintaining a strong partnership means upholding each other’s brand integrity. Please follow these best practices when collaborating with eStudents:

• Align with Our Values: Ensure any co-branded content aligns with eStudents’ mission and values. We encourage sharing stories of empowerment, innovation, and educational success.
• Use Approved Assets: Always use our official logos and materials provided in this kit. Do not modify our logo or create new versions. When describing eStudents, use the approved messaging and tone from this guide.
• Be Transparent: Clearly disclose the partnership in any promotions (for example, use #Sponsored or #Ad tags on social posts where appropriate). Transparency builds trust with your audience and ours.
• Get Approvals: For press releases, case studies, or any public communications featuring eStudents, please obtain approval from our team before release. We can review content for brand consistency and accuracy within 2–3 business days.
• Media & Events: If you’re speaking about eStudents in media or events, stick to our agreed talking points and use official titles for any eStudents representatives. For any questions you’re unsure about, feel free to refer the inquiry to us for an official response.

By following these guidelines, you help ensure our collaboration presents a unified, positive image. We value your partnership and are here to support you in making the most of our work together!

Contact Information

Have questions or need approval for something specific? We’re here to help. Reach out to our team for any guidance or clarification regarding the eStudents brand:

Email: brand@estudents.com

Whether you need a different file format, want feedback on a draft post, or have concerns about proper logo usage, don’t hesitate to get in touch. Thank you for helping us keep the eStudents brand consistent and strong!