eStudents Digital Brand Kit

Your guide to using the eStudents brand. This kit provides logos, colors, fonts, and guidelines to ensure consistency in all collaborations and promotions.

Brand Overview

eStudents is an innovative online learning platform dedicated to empowering every learner with the right tools to succeed. Founded by educators and technologists, eStudents bridges the gap between technology and education to create opportunities for lifelong learning.

Our Mission: To provide personalized education that meets the needs of every student, no matter where they are in the world. We combine advanced AI technology with human expertise to make learning accessible, engaging, and effective for all.

Logos & Branding Assets

Download high-resolution versions of the eStudents logo for use in your materials:

PNG

Logo Usage Guidelines: Use the full-color logo on light backgrounds for most cases. A white (monochrome) version is available for dark backgrounds. Maintain clear space around the logo (at least 0.5× the logo’s height on all sides) to ensure visibility.

  • Do use the logo in its original colors and proportions.
  • Do use the provided vector files (SVG/EPS) for resizing without loss of quality.
  • Do not alter the logo’s colors or apply any filters/effects.
  • Do not stretch, compress, rotate, or distort the logo.
  • Do not place the logo on busy or low-contrast backgrounds.

Color Palette

Our official brand colors reflect trust, innovation, and optimism:

Primary Blue
Hex: #007BFF
eStudents Primary
Hex: #6454EC
Dark Gray
Hex: #343A40

Typography

Consistent typography ensures our message is clear and recognizable:

  • Primary Font: Open Sans or Helvetica Neue for body text.
  • Headings: Bold or semi-bold weights for hierarchy.
  • Body Text: 16px (1rem) with 1.5 line-height.

Messaging & Tone

Our voice is friendly, empowering, and informative:

  • Inclusive & Encouraging
  • Professional yet Approachable
  • Empowering & Supportive
  • Consistent Terminology

Social Media Assets

Ready-to-use graphics for Instagram and Facebook are available on request. Avoid altering core design elements; only add text or photos in designated areas.

Partnership Guidelines

  • Align with Our Values
  • Use Approved Assets
  • Be Transparent
  • Get Approvals

Article Submission API

Third-party partners can submit draft articles. Posts remain unpublished until approved.

Authentication
X-API-KEY: <your-api-key>

Need a key? Email brand@estudents.com.

Endpoint
POST https://estudents.com/internal-api/posts/
Fields
FieldTypeRequiredDescription
titlestring✔Article headline
contentstring (HTML)✔Body HTML
meta_titlestringSEO title ≤70 chars
meta_descriptionstringSEO description ≤160 chars
slugstringCustom URL slug
call_to_action_textstringCTA button label
call_to_action_urlstringCTA destination
imagefileFeature image (jpg/png)
Example – JSON
curl -X POST https://estudents.com/internal-api/posts/ \
  -H "X-API-KEY: YOUR_KEY" \
  -H "Content-Type: application/json" \
  -d '{ "title":"Five Tips to Crush the SAT","content":"<h2>1. Master timing…</h2>","meta_title":"Crush the SAT","meta_description":"Actionable SAT prep tactics","slug":"sat-prep-tips","call_to_action_text":"Start Free Trial","call_to_action_url":"https://estudents.com/signup" }'
Example – multipart with image
curl -X POST https://estudents.com/internal-api/posts/ \
  -H "X-API-KEY: YOUR_KEY" \
  -F "title=Five Tips to Crush the SAT" \
  -F "content=<h2>1. Master timing…</h2>" \
  -F "slug=sat-prep-tips" \
  -F "image=@/path/feature.jpg" \
  -F "call_to_action_text=Start Free Trial" \
  -F "call_to_action_url=https://estudents.com/signup"
Response
{
  "id": 123,
  "slug": "sat-prep-tips"
}

Status codes: 201 success, 400 validation error, 403 invalid key.

Contact Information

Email brand@estudents.com for assets, API keys, or approvals.